EEN-India opens up trade opportunities with EU | SupportBiz


EEN-India opens up trade opportunities with EU

In a most recent development, Enterprise Europe Network (EEN) has entered India, making it possible for Indian SMEs to access almost 600 business support organisations from 54 countries. Giving access to business opportunities and stimulating innovation, the network will be pivotal in bringing the EU and India closer by leveraging an existing and very successful EU technology platform.

Enterprise Europe Network-India (EEN-India) will be operated by three organisations with a wide network and reach across India – the European Business and Technology Centre (EBTC), the Federation of Indian Export Organisations (FIEO), and the Confederation of Indian Industry (CII.)

EEN-India will  provide  customized solutions and integrated services such as business co-operation and internationalisation, innovation services to enhance  transfer of technology and knowledge, support in accessing funding, assistance in drafting proposals, R&D support, IPR, training and awareness-raising, brokerage events and company missions, as well as feedback services for enterprises to become involved in policy-making.

Having an outreach of over 1,00,000 organizations representing each and every trade sector across India, FIEO hopes to add tremendous value to the business communities of the countries which are part of the EEN by helping them reach Indian companies. Ajay Sahai, DG  and CEO, FIEO, says, " We all see great opportunities knocking the doors of Indian businesses. In such a situation, market access and capacity building are major challenges for the growth of India's international trade and economy as a whole. FIEO, as a part of EEN-India  will benefit  Indian trade and industry by way of providing market access information.  Business-sensitive information like knowledge on customs procedures and duties, market entry,  standards, registration and licensing details, information on tenders and trade opportunities  needs the attention of SMEs,  along with clarity on these matters among  them."

Speaking about   of the growing number of EU companies with an interest in India, Poul V Jensen, Director of EBTC, stated, "Placing India on the EEN  map will provide EU business and research communities a direct channel to their Indian counterparts, to collaboratively develop technologies and products suitable for India, as well as to efficiently market them in India. Likewise, it will be a competent inroad for EU companies to fulfil their sourcing requirements."

The CII and the Technology Development Board (TDB), Department of Science & Technology, (DST), have jointly promoted the Global Innovation & Technology Alliance (GITA)   as the implementing agency for the ENN  for CII. Sabyasachi Dasmohapatra, CEO, GITA, said, “Indian SMEs have great potential and expertise. There  are huge opportunities for technological collaborations between Indian and EU enterprises. There are several areas of opportunity - for example, green manufacturing, waste treatment, low-cost healthcare, bio–technology, agri-food processing and renewable energy technologies. In the renewable energy domain, we are particularly looking at strengthening manufacturing capabilities and off-grid Decentralized Distributed Generation (DDG) options."

A natural extension of development and trade in today's increasingly globalised and connected world, the  EEN will open India's doors to the EU, and the EU's doors to India.

Although trade and co-operation opportunities between the two regions are huge,  the entrepreneurs themselves have to evaluate the value proposition and  show willingness towards cashing in on these  opportunities.   A proactive approach is needed from the entrepreneurs in this respect. Initiatives like EEN-India can be very fruitful if  acceptance is good.