Artisans from all over India will exhibit their wares at the SARAS festival in Ludhiana, organized by the District Rural Development Authority (DRDA), reports Express India. The 11-day festival began on March 12.
The festival will provide an opportunity to artisans to expand their sales, and to improve their reach.
SARAS melas are an initiative of the central government to help self-help groups of artisans. The cost of organizing the festival this year has been estimated at INR70 lakh, INR20 lakh of which has been contributed by the Centre. A sum of INR10 lakh is expected to be raised through the entry fee.
Besides handicraft stalls, audiences will also be able to avail of delicious food and be entertained by performances by artistes from all over India.