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January 23, 2013

Why should you undertake market research?

Tags: market research, entrepreneur, business, competitors, opportunities, disaster, product, service, customers, consumers
The term ‘market research’ can broadly be taken to mean the collection of information, by a firm, about the industry, customers, prevalent trends, competitors as well as acceptance of its products/services. There are different ways in which market research can be undertaken. Irrespective of whether a firm is small or large, market research holds great significance.
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October 03, 2012

How to use e-mail for effective marketing

Tags: e-mail, start-up, marketing, small, business, relationship, customers, product, service, feedback
With the rising popularity of social media marketing, e-mail marketing has taken a backseat. However, e-mail marketing does have several benefits, and can prove to be quite an effective tool for a start-up. Here are some ways in which a start-up can pro-actively use e-mail marketing to further its customer relationships and grow.
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June 21, 2012

Goa seeks to promote entrepreneurship spirit among students

Tags: Goa, NGO, promote, students, I Create India, entrepreneurship, spirit, jobs, industry, service
A move is under way in Goa, a state where the service industry accounts for half of its income and provides 40 percent employment, to evangelise college students and convert them from 'job seekers to job givers'. A joint initiative by the Goa Chamber of Commerce and Industry (GCCI), the Goa Principal's Forum (GPF) and NGO I Create India, it aims at promoting the spirit of entrepreneurship and will reach out to 18 colleges and 9,000 students spread across the state.
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May 23, 2012

BRPL to upgrade power network in New Delhi

Tags: New Delhi, power, supply, fine-tuning, checking, improving, network, service, cables
Expecting the demand for power in the capital to cross 5,400MW during the peak of summer, BSES Rajdhani Power (BRPL) has started checking and improving its supply network. The exercise is aimed at improving consumer safety and involves replacement of worn-out service cables and sprucing up the local network, said BRPL Chief Executive Gopal Saxena.
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