The term ‘market research’ can broadly be taken to mean the collection of information, by a firm, about the industry, customers, prevalent trends, competitors as well as acceptance of its products/services. There are different ways in which market research can be undertaken. Irrespective of whether a firm is small or large, market research holds great significance.
Mumbai-based Fly By Knight is a midnight doorstep delivery service. Started by Neha Jain, Fly By Knight delivers different products like munchies, mineral water, chocolates, noodles and biscuits to locations from Andheri to Colaba, within 20 minutes of the order being placed, for a minimal convenience fee.
Great customer service is one of the many aspects that will help differentiate your small business from competition, helping you build lasting relationships with your customers. Here are nine tips to provide wonderful customer service.
With the rising popularity of social media marketing, e-mail marketing has taken a backseat. However, e-mail marketing does have several benefits, and can prove to be quite an effective tool for a start-up. Here are some ways in which a start-up can pro-actively use e-mail marketing to further its customer relationships and grow.
So, you have started your business and are ready to take on the world. You are confident of your product and/or service, and want to get noticed and grow. Here are nine tips to help you spread the word about your new business venture effectively.
CarZ is a Hyderabad-based multi-brand car service network, founded by Venu Donepudi and Vijay Gummadi. After the first outlet in Hyderabad in 2010, CarZ went on a rapid expansion spree and, today, it has 15 outlets spread across South India, with over 350 employees.
The Minister for Tourism, Subodh Kant Sahai, has stressed that wellness tourism be developed in India, reports IBN Live. Sahai was speaking at the accreditation of the R Spa, Radisson Blu Hotel, in New Delhi by the National Accreditation Board for Hospital & Healthcare Providers (NABH).
A move is under way in Goa, a state where the service industry accounts for half of its income and provides 40 percent employment, to evangelise college students and convert them from 'job seekers to job givers'. A joint initiative by the Goa Chamber of Commerce and Industry (GCCI), the Goa Principal's Forum (GPF) and NGO I Create India, it aims at promoting the spirit of entrepreneurship and will reach out to 18 colleges and 9,000 students spread across the state.
Expecting the demand for power in the capital to cross 5,400MW during the peak of summer, BSES Rajdhani Power (BRPL) has started checking and improving its supply network. The exercise is aimed at improving consumer safety and involves replacement of worn-out service cables and sprucing up the local network, said BRPL Chief Executive Gopal Saxena.
Web services giant Google has introduced its cloud storage service 'Google Drive', which enables users to access files any time, anywhere through a web-connected computing device.