Potters in Darjeeling's Matigara town, in West Bengal, are seeking automation of the industry. Clay pottery in Matigara is, at present, entirely dependent on labour, which is affecting the quality of products, according to local potters.
Potters in Mirzapur’s Chunar town, in Uttar Pradesh, are a happy lot. The annual turnover of the pottery industry in Chunar has doubled in a span of twelve months, according to an industry body representing local potters.
Ruchira Bhatia converted her passion for pottery into business when she launched Saundhi Mitti, an exclusive online store for designer clayware and handmade pottery, in January 2011. Since then, she says, it has been a fantastic ride. Interactions with customers have helped her understand her niche market better, and the store has grown from strength to strength.