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Bangalore-based ShoeVival is a laundry of a different kind – it launders shoes! Set up in the Vidyaranyapura area in September 2011 by Shashank Bharadwaj and Chitra Ambarish, ShoeVival has seen a steady growth over the past six months. ShoeVival has crossed the initial hurdles that a start-up faces with elan, and boasts of a 2,000-odd customer base at present.