The importance of building customer relationships in business cannot be stressed enough. Strong relationships with your customers mean repeat sales and a lot of goodwill and word-of-mouth publicity.
“I am busy in an important meeting. Could you please go with the children for the movie? If possible, I will join you later for dinner.” This was from me to my wife on a Saturday afternoon, and for the second time in a very short span of time. However, in my career as SME Financial Advisor and Growth Navigator, I have found this to be the situation with almost all SME owners, most of the time.
Racold Thermo is considered India’s largest and fully integrated water heater plant, offering the latest in technology and international standards, specially adapted to suit Indian conditions. The company has a pan-India presence, with over 5,000 retail outlets and 150 service centers. It has redefined industry standards and set new benchmarks in water heating.
Nitin Arora, CEO, Cream Bell, believes that there is a huge opportunity for his firm to bring a smile to people's faces. Considered one of the fastest growing brands in India, Cream Bell is among the top five brands in the ice cream category.
Hyderabad-based Kern Communications felt there was a strong need for companies to understand the potential of user-experience analyses in product development. In an interaction with SupportBiz, Ripul Kumar, founder & CEO, Kern Communications, highlighted the prevailing trends with regards to user experience.
PowerBrands Rising Stars and PowerBrands Glam, initiatives of Planman Media, aim at helping Indian SMEs realise and harness the power of branding, especially to the SME domain.
Printing comes under the category of must-have technology infrastructure among SMEs. Knowing this fact very well, Nitin Hiranandani, Director-Printing, PPS, HP India, is driving his company’s focus towards Indian SMEs.
Technology giant Microsoft recently ‘updated’ its logo after 25 years. The company has adopted the logo of a sub-brand (Windows) as its corporate logo. For this it has drawn flak from many quarters, with many considering the new identity to be regressive. While branding could be a major hit or miss for large corporations, which are quite tied into the identity of the brand and the message it conveys, small businesses should also not take branding for granted.
The Forum of Industries and Commerce Ministers of North-eastern States (FICMNES) asked the central government to shift the thrust from big industries to micro, small and medium enterprise (MSME) sector to develop the region.