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focus

February 07, 2013

Managing time for growth

Tags: Chaitanya Shah, time management, focus, commitment, strategic, decisions, tactical, results, delegate, prioritise
“I am busy in an important meeting. Could you please go with the children for the movie? If possible, I will join you later for dinner.” This was from me to my wife on a Saturday afternoon, and for the second time in a very short span of time. However, in my career as SME Financial Advisor and Growth Navigator, I have found this to be the situation with almost all SME owners, most of the time.
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February 05, 2013

’Considerable opportunities in water heater sector’

Tags: Racold Thermo, water heater, Market, opportunities, Mathew Job, expansion, plans, SME, focus, R&D, innovation, challenges
Racold Thermo is considered India’s largest and fully integrated water heater plant, offering the latest in technology and international standards, specially adapted to suit Indian conditions. The company has a pan-India presence, with over 5,000 retail outlets and 150 service centers. It has redefined industry standards and set new benchmarks in water heating.
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December 31, 2012

Kern: Analysing user experience

Tags: Kern Communications, Ripul Kumar, analyse, trends, user experience, services, products, clients, development, plan, business, focus, challenges, opportunities
Hyderabad-based Kern Communications felt there was a strong need for companies to understand the potential of user-experience analyses in product development. In an interaction with SupportBiz, Ripul Kumar, founder & CEO, Kern Communications, highlighted the prevailing trends with regards to user experience.
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August 29, 2012

Brand building: Focus is crucial, avoid sub-brands

Tags: brand, focus, PR, Advertising, marketing, logo, sub-brand
Technology giant Microsoft recently ‘updated’ its logo after 25 years. The company has adopted the logo of a sub-brand (Windows) as its corporate logo. For this it has drawn flak from many quarters, with many considering the new identity to be regressive. While branding could be a major hit or miss for large corporations, which are quite tied into the identity of the brand and the message it conveys, small businesses should also not take branding for granted.
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