Sales and Marketing
Mar 04, 2013
The terms ‘advertising’ and ‘public relations’ are often misunderstood to be one and the same, and used interchangeably. T...
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Priya Iyer| The SupportBiz Bureau | October 24, 2012
Communication is of great importance in a small business. It is the key to a good relationship with one’s employees and clients; and helps increase productivity, efficiency and profitability. It is, hence, imperative that communication be highly effective, so as to achieve the desired results. Here are some tips for you, as a small business owner, to communicate more effectively.
Priya Iyer| The SupportBiz Bureau | October 19, 2012
This the season, of festivals, to be jolly in India and a good time to connect with your employees, suppliers and customers. Festivals present the perfect opportunity for you to share gifts and greeting cards, and network. A greeting card adds a more personal touch to networking, as against an e-card. Here are some rules that you, as a small business owner, should follow while sending out greeting cards for the holiday season.
Priya Iyer| The SupportBiz Bureau | October 17, 2012
An advertising campaign can add great value to your small business, but only if it is properly planned out and executed. A campaign that is well-planned and implemented can help push sales at a small business, and can help the firm derive maximum benefit from its allocated advertising budget. Here are eight clear steps to help you plan an effective advertising campaign for your small business.
Priya Iyer| The SupportBiz Bureau | October 12, 2012
Networking is the backbone of a business. There is hardly a business that can survive without any form of networking in today’s times. The more effectively you network, the more you stand to gain from it. Here are some tips for small business owners to engage in better and more effective networking.
Priya Iyer| The SupportBiz Bureau | October 11, 2012
A PowerPoint presentation is a wonderful way to present the salient features of your business, your products and / or services to potential customers and other concerned parties. A business presentation, if prepared well, can greatly help in communicating your ideas to large audiences. Here are some tips to create an effective PowerPoint presentation for your small business.
Priya Iyer| The SupportBiz Bureau | October 09, 2012
A business card represents your, the small business owner. It conveys information about your business to people outside your organisation, and helps create an impression about you. Hence, it is necessary that a business card be designed to create maximum impact. Here are a few tips for designing an effective card for your small business.
Priya Iyer| The SupportBiz Bureau | October 01, 2012
The virtual pin-board, Pinterest, is one of the latest social networks and has become hugely popular, thanks to its visual appeal. Pinterest is where you can pin pictures and videos about your business, and thus increase your brand awareness. If used effectively, Pinterest can be a wonderful tool to promote your business. Here are ways to market your business effectively using Pinterest.
Priya Iyer| The SupportBiz Bureau | September 28, 2012
A well-written press release can work wonders for a start-up, by bringing it in the public eye instantly and, thus, expanding its customer base. Once a press release has been written, all that needs to be done is send it to PR agencies, who will circulate it to concerned media houses, or send them directly to journalists who would be interested. How can you go about writing an effective press release? Here are some tips.
Priya Iyer| The SupportBiz Bureau | September 27, 2012
So, you have started your business and are ready to take on the world. You are confident of your product and/or service, and want to get noticed and grow. Here are nine tips to help you spread the word about your new business venture effectively.
Ashwin Mamidi | The SupportBiz Bureau | August 30, 2012
Quality is a key driver in today’s business. The ultimate aim of any quality improvement initiative is ‘perceived quality’ - the sum of different aspects of quality management and brand building. Small businesses will eventually invest in a brand and hope it becomes an asset, albeit a non-tangible one and it does drive business performance. So what is perceived quality?