1.Have a central focus
Do not let a brainstorming session go completely out of range. Have a central focus, around which employees can discuss their ideas/suggestions. For instance, you could have a fixed subject for the brainstorming, such as ‘the next product of the business’ or ‘changes in the existing processes’.
Ideas flow not when people are busy and stressed-out, or worried. Employees need to be free and relaxed in order to brainstorm effectively. Ensure that you fix a day for brainstorming when your employees can be free of their routine work, so that they can give their best to it. If possible, have the brainstorming discussion outside your workplace, so that your employees can feel more relaxed and comfortable.
3.Note down all ideas
Note down all the ideas that arise during a brainstorming session, for future reference.
4.Control the shooting down
Do not shoot down any ideas or divide them into feasible and non-feasible during the brainstorming session. That can come later. The main aim of brainstorming should be to generate creative ideas around a central focus, not determining the best of these ideas or executing them.
5.Do not focus on plans
Do not focus overly on generating complete plans during the brainstorming session. Concentrate only on coming up with as many innovative ideas as possible.
6.Plan a follow-up
For a brainstorming session to be effective, it is necessary to plan a follow-up to it. Determine what you will do with the volume of ideas that have been generated during the session, and how the same will be tested. Tell your employees how you plan to go about it. Fix up a time period, at the end of which you can meet again to discuss the results of the ideas generated during the first session.