Raebareli saree artisans lack know-how | SupportBiz

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Raebareli saree artisans lack know-how

 
Illiteracy and lack of proper training of the artisans in the saree industry in Raebareli, Uttar Pradesh, is stopping it from entering the global market.

The industry is famous for producing sarees, salwar suits, lehnga choli and other dress materials in silk, which are sold in almost all parts of the country. There are over 60 micro units in the industry, wherein over 500 people work. The collective annual turnover of this small industry is over Rs. 10 crore.

“Traders come all the way from their native cities to buy clothes from Raebareli, and later sell them in their own cities at high margins,” said Ravikesh Kumar, a manufacturer.

“Both the traders and artisans can benefit by the sale of products. This is a profit-making industry, and can grow further and enter the international market if the artisans are given some knowledge,” he said.

“The artisans are neither literate enough to handle work efficiently, nor do they have innovative mindsets to try out new designs, nor are they aware of proper storage and packaging techniques,” said Rajneeshram, another manufacturer.

“Some training should be given to these artisans to bring variety in the designs and patterns. The state government should also provide finance at lower interest rates to help them install modernized infrastructure in the industry and advertise their products, to enable them to enter the international market,” he said.
 

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