This is an old industry, which has been manufacturing gold ornaments since generations. The industry is significantly big, with over 3,000 firms and employing about 25,000 people. The collective annual turnover of the industry is about Rs. 130 crore.
“We sell our products within the state of West Bengal and also outside India, in places like Europe, the Middle East and other Asian countries,” said Procham Desai, one of the manufacturers.
“We are unable to sell our products to other states in India, as there is no safe mode of transportation for them. However, some traders do come from North Indian states to buy from us at their own risk,” he said.
“We can expand our business greatly if the state government arranges for some safety measures for transportation of our products. We will then be able to reach more people and display our products to them,” he added.
“The industry is also facing other problems, such as the availability of only impure gold as raw material and manufacturers still using the furnace and charcoal to manufacture ornaments, as well as lack of knowledge about modern tools. All of these factors also hamper the growth of the industry,” stated Jaideep Tagore, another manufacturer.