In an exclusive interaction with SupportBiz, Vikram Srivastava, CEO and co-founder, Kartavya Healtheon, shared his views about his service offering as well as his market plans. Edited excerpts from the interview:
How did you conceive the idea of developing such an innovative business model in the healthcare domain?
We started as an IT solutions development company in 2008, and later got engaged with some pharmaceutical companies. While working in this sector, we realized that there are major challenges in terms of maintaining a connect between the doctor and the patient. We evaluated the whole scenario, after which we reached the conclusion that, with our skillset, we could add great value in terms of coming up with a viable solution to this challenge.
We interacted with several doctors, and learnt about their difficulty in ensuring that their patients actually follow their instructions regarding the consumption of medicines.
We then created a technology-based platform to automate the entire communication process between the doctor and the patient, called ‘Eon’. This is our proprietary application, which also possesses the capability to monitor the doctor-patient communication. The platform has been built mainly for chronic disease management.
What are the key values that you offer to the patients and doctors?
We are a disease management company with a patient-centric service model. We focus on all kinds of services that are required from the patient’s perspective, and we aim to provide them at the patient’s doorstep. We have a strong servicing team, which is located in 21 different cities across the country, covering 176 cities and towns. Our team ensures that each individual is given assistance and support on a regular basis through telephone calls, SMSes, pill reminder machines, and even personal visits by field-based counsellors. The team is capable of addressing issues like therapy compliance, medication adherence, prevention of conditions, disease awareness and management. Putting all of this together, we act as a catalyst between the doctor and the patient.
How many patients have you helped so far?
We started our operations in June 2008, and since then, we have handled several thousands of patients across India. Our active patients' list, as of now, indicates that 22,000 patients from all over the country are presently using our services.
What is your revenue model?
Our services are free for the patient. We bill the concerned pharmaceutical company/companies.
We are also in the process of developing a new model for hospitals.
Please share a glimpse of your action plan for the next 12 months.
We are seriously considering going global. We will soon be entering the South African market. We have already identified a plan for this. In fact, we have already registered a subsidiary in South Africa. Very soon, we will start our operations there.
In terms of offerings, we plan to focus on chronic disease domains like virology, oncology and diabetes in the coming year.
We are also evaluating the building of a program for asthma and cardiology.