Not Just Connectivity, It's About Value: Prateek Pashine of Tata Teleservices | SupportBiz

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Not Just Connectivity, It's About Value: Prateek Pashine of Tata Teleservices

 
Tata Teleservices we believe that the next technology disruption will involve Social, Mobility, Analytics, Cloud and IoT.
With the SME sector emerging as the key growth catalyst, there is a rise in demand for IT-enabled services. As the need for connectivity grows, what matters the most is the quality of connectivity. In a conversation with Supportbiz, Tata Teleservices president Prateek Pashine said that "all SMEs are connected today but they may not have the best connectivity’.
 
Excerpts
SB:What is the revenue share of enterprises in Tata Teleservices business?
Prateek: In  the overall telecom space, 15-17% of revenue is contributed by the enterprise business. As for Tata telecom service, 30% of the total revenues comes from \
the enterprises.
 
SB: Is it challenging to connect all SMEs?
Prateek: All SMEs are connected but they may not have the best connectivity. For eg: They have wireless and they want highspeed wire line network which has a constant growth. In some shape and form 100% enterprises are connected on higher bandwidth that we will cater to through our growth plans. It's not just about connectivity it is ‘how else can you simplify my life and simplify my employees life and how else can you provide the wow factor to our customer by the use of technology.'
 
SB: How has Tata Teleservices performed in the SME Sector?
Prateek: Industry is growing 7-8% and we are growing double digits. Creating channel partners and conversations has helped our growth in the industry.
 
SB:What are the strategies of  Tata Teleservices to boost “start-up India Stand Up India” Campaign?
Prateek: We are creating models for them so that they are start big. We have partnered with most startups in  India  and our main aim is “how we can make them connected faster and quicker “.  
 
SB:How has Tata Teleservices ensured the adoption of SMAC (Social Media, Mobility, Analytics and cloud)?
Prateek: We are seeing a clear need emerging amongst our customers for solutions related to social, enterprise mobility, big data and the cloud. Mobility and social media are beginning to play a significant role in defining the way an enterprise engages not only with their customers but employees as well. The increase in internet penetration and usage coupled with seamless web access via mobile and increasing availability of affordable smart devices(tablets and mobile phones) has led to a number of business owners turn to mobile applications and social media for running their businesses and creating customized services for their customers. 
 
At Tata Teleservices we believe that the next technology disruption will involve Social, Mobility, Analytics, Cloud and IoT. 
The explosive growth in mobile computing is on enterprise tracking and ranging everywhere. More employees are accessing business applications on smartphones and tablets and this trend is only going to increase in the coming years. The Internet has in a sense, moved beyond people and is now connecting “things” at an astonishing pace which is poised to bring in significant disruption in the future. Over the next decade, the “Internet of Things”, is expected to bring billions of data-generating devices online and connect a vast stream of data with people, processes and other devices.
Tata Teleservices is at the forefront of creating IoT/M2M and enterprise mobility solutions like Mobile Device Management (MDM) for its enterprise customers. In addition to providing connectivity, which is a key enabler of these solutions, we now offer customers the complete solution which includes the device and the application as well.  We are also seeing a clear need emerging amongst our customers for solutions related to social, enterprise mobility, big data and cloud.