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My Home Maker: Pioneer in utility maintenance

 
Mumbai based My Home Maker (MHM) delivers utility maintenance services to household consumers. Launched in October 2011, the company, within 15 months of its inception, has acquired more than 2800 households as its customers. “Within a span of just three months, we have employed over 45 trained and qualified technicians across four offices in Mumbai. We have got motivating response from the market and are all set for a big leap,” says Rodney Lobo, managing director of My Home Maker, in an exclusive interaction with SupportBiz. He also emphasized on key opportunities in this market and his niche expertise to capture these opportunities.

Edited excerpts:

What was the driving force to start My Home Maker in Mumbai?

The key driving force came more from personal difficulties while getting small mundane tasks done. The common consumers often face stress in finding a qualified electrician, plumber or carpenter, who would come at a time of your convenience and complete the job to your satisfaction. We realized that these day to day challenges are actually active opportunities for a business model. Hence we introduced My Home Maker services in Mumbai. Through this, we offer a host of services ranging from electrical, plumbing, carpentry, to DTH repair services. Our ‘live easy desk’ services offer over 25 services ranging from volunteer for errands to car spa, home cleaning etc. to make life simpler.

What are the key services that you offer and in which cities?

We offer assistance in all home maintenance services, essentially in electrical repair, carpentry repair and plumbing repair. Our services are currently available across Mumbai. We will soon be operating in all neighboring cities like, Thane, Navi Mumbai, Pune and Nasik.

You have developed a niche expertise by offering utility services at the door step. What is the key attraction of your business?

The key attraction of MHM is that, we are a one stop shop for all kinds of home maintenance needs. Through our platform, professional assistance is available on call or just a click away. In addition, we ensure that our technicians are fully trained and courteous while dealing with the clients. Also, we hire such technicians who are verified by our sources.  We have a well-equipped call center which works 12 hours a day and seven days a week.

What were the challenges that you faced initially?

The key challenge was getting the concept accepted by the customers. We had to capture the mindset of the customers.

What are the opportunities you foresee in the utility space, especially in a market like Mumbai?

Mumbai city has over 45 Lakh middle income group and upper middle income group homes. We estimated that, the annual average revenue per consumer (ARPC) should be around Rs 4000. With just 25 per cent of the homes covered, this segment is more than Rs 5 Cr of size. However, since we have entered this market at a right time, we will get the first mover advantage to initiate this.

Are you looking at any fund raising to take this venture to the next level?

Though we wanted to be boot strapped in conception, funding will be a key decider in our next level of growth; we shall explore this option shortly.