New Delhi, January 09: Microsoft is undertaking a project in Tamil Nadu to understand the challenges small firms face in having a sustained online presence says the cost-effective cloud services are still untapped by the micro, small and medium enterprises (MSME).
A report published in the Hindu Businessline (Read the Full Report) quotes Narayanan S. Srinivasan, channel development manager at Microsoft as stating that moving to cloud-based delivery could cut computer administration costs by as much as 30 per cent.
At a recent Tamil Nadu MSME summit organized by the Confederation of Indian Industry (CII), delegates emphasized that the small and medium enterprises must not shy away from moving online to spread the word as they felt that digital presence offered a cost-effective window to reach prospective customers.
Speakers felt that the short-staffed MSMEs grappling with cash flow issues could take to online media for advertising themselves to their clients and set up cost-effective engagement models with customers in the process.
“Most of Microsoft’s services like Office 365 can operate at 256 kilo bytes a second,” Srinivasan was quoted as saying in the article adding that besides reaching the target audinece, it would also help reduce costs related to online activities while building their branding on the web.