Indifi Technologies, an enabler for SME funding in India, successfully partners with ShopClues, in a bid to augment business capabilities of the latter’s associate sellers. Under the partnership, Indifi aims at extending working capital support to merchants trading on Shopclues, through its extensive lender base. The financing aid enables these sellers to maintain their product inventory and scale up their businesses more rapidly. It is a threefold association that not only boosts Indifi’s industry outreach but also amplifies the commercial capacity of both ShopClues as well as its sellers.
Elaborating on the successful association, Alok Mittal, Co-founder and CEO, Indifi Technologies said, “Indifi is committed to solving the credit access issues faced by small businesses across sectors in India. Our partnership with Shopclues creates a seamless platform for ecommerce sellers, as well as the data infrastructure to enable strong credit quality for lenders”.
Adding insights to the association, Radhika Aggarwal, Co-founder and CBO, ShopClues commented, “The association with Indifi will help the Capital Wings initiative of ShopClues offer loans to its partners and help them boost their business. ShopClues has a seller base of over 3,50,000 SME retailers who can benefit tremendously with the ready access to debt financing that our association with Indifi will provide them. Indifi Technologies and ShopClues are a perfect synergistic match in our shared endeavor to enhance the business capabilities of India’s vibrant SME sector.”.
Elucidating further on the benefits of the association, an associate trader said, “The number of consumers in the e-retailing segment is growing at a snowballing rate and maintaining inventories to cater to their ever increasing demands is quite challenging. With this offering, we can now focus on expanding our product inventories and scaling our business rather than curbing our ambitious business goals limited by budgetary constraints”.
With this partnership Indifi is now live in 4 different segments viz. travel, transportation, retail sector, and e-commerce. It has associated with brands like Ola and Travel Boutique Online, in some of these segments, successfully addressing the financing needs of their small business partners.