Heartway Medical Products Co. Ltd. has grown into a leading international manufacturer and distributor of quality lines of power scooters, power wheelchairs and manual wheelchairs. With manufacturing based in Taiwan, the company has developed a group of medical products that accommodate the needs of mobility demands worldwide. In conversation with Supportbiz Sameer Sehggal, Founder, Vin Grace, Distributor and Channel Partner for Heartway in India Shares India is the biggest factory in the world and has the advantage to grow big for medical products.
SB: What are the prospects of Heartway Medical Products in the Indian Market?
Sameer: Heartway develops new products every year to keep competitive from other competitors and manufacture the best quality same as the advanced countries, with stable and functional characteristics of products.
Heartway expects to increase the market share and achieving a sustainable competitive advantage by different market strategy (all basic, short-term, and long-term activities) and strengthen the connection between distributors and customer (or end users).
The purpose is to provide the best customer service such as 24 hours online call for any inquiry, maintain the transparency service within all distributors.
SB: What are the chances of building manufacturing unit in India?
Sameer: Heartway never set the limit for expanding the market, especially India is the biggest factory in the world and has an advantage on its location, near Middle East, Central Asia and Southern Asia, convenient on the transportation.
In addition to the democratic government, high population, and the prevalence of the English language, India is an emerging market with a vast and extensive consumer market, this would be a big opportunity to develop and introduce HEARTWAY brand in the India market.
SB: How challenging is to set the market in India where everyone is talking about ‘Make in India’ and ‘Made in India’?
Sameer: We may take into consideration about different culture and humanities between the oriental and western, the habits of local customer, the laws from the government, and
Especially other issues related to the medical devices, such as the infrastructure, public resources, the gap between rich and poor, purchasing power and the government welfare program.
These may have a profound impact on our market strategy and sales performance.
The more investigation we put on these issues, the more capability we can solve and confront the difficulties. Whenever the challenges come, Heartway teams always attempt to make an impact by turning challenges and obstacles into the opportunities and strengths.
"Harmony, Moderation and Innovation” is our business theory to sustain business growth over the long term.
SB: How acceptable are the products in India?
Sameer: We have been developing and introducing HEARTWAY brand in India for more than 10 years, our quality and reputation make us stand up from other competitors.
Our determinations to quality and innovation have applied many test report, certificate and awards. Such as the Germany RW-TUV quality recognition, GMP certificate and FDA Certified Qualification.
Domestically, Heartway has won the Giant Award, the Taiwan Excellent Award, the Industrial Sustainable Excellence Award, Taiwan SMEs Innovation award and the National Award Outstanding SMEs.
So far, most of our products are popular and appreciate from the customers.
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SB: What are your strong points that you believe that your products can be competitive in India market?
Sameer: In order to stay competitive in this industry, Heartway consistently matches the competition in product quality and develops new product lines to perfect the product converge for a different application.
Heartway makes efforts on the Green Business to combine the solar energy on our products and keep improving the functionality by applying the cloud computing system on our products.
Moreover, Heartway product has the best outlook design and safe mechanism design which can attract different kinds of consumer groups.
Heartway has established the most efficient work team and the exclusive sales channels to maintain Heartway’s brand consistency in the global market. Our teams always stay attuned to innovative product design ideas and up-to-date market information in order to satisfy customers’ needs through our daily operations.
SB: What is Heartway’s vision for 2020?
Sameer: Heartway has the ambition to become the top three brand of the medical device industry in India, and do believe that the application of green business is the future.
Green business ideas are emerging on a daily basis, which has minimal negative on the global or local environment.
Also, Heartway would like to devote itself on the welfare and contribute to the society by donating our medical devices for those people who need and to the related charity organization group.
Hope this could drive to a prosperous and successful business and the win-win situation in the global market.