E-Marketing Platform To Promote Agri Tech Sector | SupportBiz

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E-Marketing Platform To Promote Agri Tech Sector

 
An amount of Rs. 200 crore has been earmarked for the scheme from 2015-16 to 2017-18

The Cabinet Committee on Economic Affairs (CCEA), chaired by the Prime Minister Narendra Modi, has given its approval to a Central Sector Scheme for Promotion of National Agricultural Market through Agri-Tech Infrastructure Fund (ATIF).

The Department of Agriculture & Cooperation (DAC) will set it up through the Small Farmers Agribusiness Consortium (SFAC) by creation of a common electronic platform deployable in selected regulated markets across the country.   

An amount of Rs. 200 crore has been earmarked for the scheme from 2015-16 to 2017-18.  This includes provision for supplying software free of cost by DAC to the States and Union Territories (UTs) and for cost of related hardware/infrastructure to be subsidized by the Government of India up to Rs. 30 lakh per Mandi (other than for private mandis).

The target is to cover 585 selected regulated markets across the country.

The Scheme is applicable on All-India basis. There is no State wise allocation under the Scheme.  

 For integration with the e-platform the States/UTs will need to undertake prior reforms in respect of (i) a single license to be valid across the State, (ii) single point levy of market fee and (iii) provision for electronic auction as a mode for price discovery. Only those States/UTs that have completed these three pre-requisites will be eligible for assistance under the scheme.

The e-marketing platform should promote reform of the agricultural marketing sector and apart from promoting free flow of agri commodities across the country and should result in greater farmer satisfaction as prospects for marketing of his produce would be significantly enhanced.