In an exclusive interaction with SupportBiz, Uday Challu, CEO and co-founder, iYogi, highlights his company’s offerings for SMEs. He also speaks about the key trends that are evolving in the SME domain.
What is the importance of SMEs for iYogi?
The SME market in India is exponentially growing, and possesses great business potential. According to Access Markets International partners (AMI Partners), the size of the market is estimated at Rs. 10,000 crore, across more than four million businesses in India. We, as a company, understand the potential of SMEs for our business, and are aggressively building our capabilities to address the needs of Indian SMEs with regards to customer engagement.
What are the areas through which iYogi is addressing Indian SMEs?
Being a global provider of tech support, we have worked with several SMEs across the globe, and we understand their unique business environment. We have developed services that are uniquely positioned for this segment. We have introduced iYogi’s Business NonStop service for Indian SMEs. The tech support opportunity in India is exploding, based on the rapid adoption of technology among consumers and businesses, their growing technology dependency, and the increasing complexity created by a heterogeneous device environment.
What are the key technology trends that are evolving in the SME market?
SMEs in India are aggressively adopting mobility. We have witnessed the rapid proliferation of devices, including smart phones and tablets. Considering this as a major driver, the tech support market is underserved, and the opportunities are large and glaring.
What are the key attractions of Business NonStop for SMEs?
This service offering is designed keeping in mind the exact way SMEs want to do business. When we look at a typical SME’s business environment, the usual challenges faced are largely due to less manpower resources. They always face a resource crunch. Hence, we have developed a solution which can manage the IT infrastructure of SMEs without forcing them to spend their resources on the management aspect.
Business NonStop plan comes in three variants: Pro, Pro Plus, and Pro Premium. Under the Business NonStop plans, organizations will get comprehensive technical support for a minimal amount, starting from just Rs. 249 per month. Business NonStop Pro Plus is for organizations with 5-25 PCs, while Business NonStop Pro Premium is for organizations with more than 25 PCs.
How has iYogi’s business journey been so far?
We have witnessed rapid growth since our inception. It is been six years since we have been operating, and we plan to maintain this growth by focusing on three areas, namely geographic expansion, focus on SMEs, and mobility as an area with innovation to capitalize growth.
We have introduced service plans that provide remote and onsite support for the widest variety of computing devices and software in the country.