In an exclusive interaction with SupportBiz, Scott Totzke, Senior Vice President, Blackberry, talked about the key highlights of BES 10 and Blackberry’s focus towards Indian SMEs.
What has been the response to Blackberry Enterprise Server (BES) 10 from the Indian market?
Since launching this platform, we have over 500 customers already using it. There has been a phenomenal response from the Indian market.
How are Indian SMEs accepting BES 10?
We have been getting a great response from the SME segment. We do consider SMEs as an important category for this product portfolio. The ease of management in business applications on BYOD environment through BES 10 platform has proved to be a great attraction for SMEs. The solution offers great balance between work and personal data.
What are the trends that you observe in the Indian SME market?
BYOD is clearly becoming a strong trend in this sector. More and more organizations are moving towards enabling their employees to use their own devices for corporate work. With the prevalence of this policy, the security of corporate data is fast becoming a priority for organizations. BES 10 and BB10 applications allow simple and easy management of corporate data on any device.
What are the challenges that SMEs are facing in managing growth of data?
Today, data is getting generated every second. Corporate organizations have sufficient resources for data management, but SMEs usually work in a tight resource environment. In such a situation, SMEs often face challenges in managing data, taking control of business-sensitive data, and ensuring enforcement of policies that are designed to ensure the security of corporate data.
The biggest threats from being vulnerable to exposure of business-sensitive data are data leakage and unethical information sharing. In such cases, chances of business-sensitive information getting lost are very high. However, due to the fact that SMEs cannot easily afford to hire dedicated people for data management and security, this problem becomes pervasive.
How does this solution work?
The BES 10 platform can enhance the level of control of the system administrator on corporate data.Business-sensitive data, which resides on an employee’s personal device, can have secured monitoring and control by the system administrator. With the BES 10 solution, partitions for storage of business data and personal data can easily be created. The partition in which business-sensitive information resides can be controlled, monitored and managed remotely by the system administrator. On the other hand, the employee is free to use his/her personal applications on the same device. Moreover, if the employee leaves the organization, the system administrator can easily wipe out the business-sensitive data on his device.
What are the price benefits of this platform, which would be of interest to Indian SMEs?
There are various options available from Blackberry. Customers can pick and choose modules from our solutions portfolio. The prices start from Rs. 99 per month per user and go up to Rs. 700. However, in order to cater to the typical SME environment, we will soon be coming up with hosted services of our solutions. We have already tied up with a local partner, who will help in the customization of these services and reaching out to the market.