Headquartered in Delhi, Printland has served more than 15,000 SMEs in the one year since its inception. Sandeep Behl, CEO of Printland.in, spoke about his company’s growth drivers and the potential of the market in an exclusive interaction with SupportBiz.
What is Printland key positioning in the market?
We are a one-stop web2print shop, focusing exclusively on the SME segment. Our offerings are designed for corporate business printing, corporate merchandise and gifts, personalised gifts with custom printing, and readymade design solutions.
We aim to offer convenience to our SME customers through our portal and our express delivery capability, which allows us to take our services to the doorstep of our customers. We ensure delivery of material overnight in major Indian cities and offer express delivery anywhere in the world.
With our services, customers can redefine their document management experience, as we have integrated automated printing, innovative design studio and cloud technologies.
What is the impact you have created so far?
We have served over 15,000 customers since our launch in 2012. Our major focus is on SMEs, and around 80% of the total number of customers are from the SME category.
Traditionally, printing has been considered to be a tiresome process by most small organizations. The conventional printing processes that are in practice in most SMEs are time-consuming and cumbersome. We have tried to simplify things for SMEs with regards to printing.
Tapping this great opportunity has been a great experience. We have already made a great start, and have clocked an impressive growth and turnover in the first year of our business itself.
What are your plans for the next level of business growth?
In our first year of operations, we made it easier for small businesses to buy commercial printing with transparency and better customer service, and brought quality to the industry. This year, we plan to expand our market outreach and enhance our technologies to bring greater value to our growing customer base.
We are presently scaling up our SEO activities and creating tie-ups and partnerships to reach our targeted 26 million SMEs across the country. We cannot share our growth plans in detail, but we are definitely creating branding around our name.
What are the challenges that you foresee in document management and printing among SMEs?
We see more opportunities than challenges. Our customers find our product and service a whiff of fresh air in an otherwise dull and mysterious printing industry where small orders also take a lot of time and money.
The major challenge for us will always be to reach our entire target customer base.
What compelled you to foray into this segment?
We were aware of the huge opportunity in printing needs among small and growing organizations, as it has not been touched by web technologies so far. I believed that I could build an enduring business model around this area, which has the capability of becoming India’s largest printing company. I am happy to say that we are already breaking even after just a year of business operations.
Are you open to venture capital support?
Yes, we are. The market that we plan to capture is huge, and venture capital can help us in doing so. It will enable faster growth and branding.