Don’t post too less or too much
A neglected Facebook account tends to get forgotten over time. It is crucial to ensure that a sufficient number of posts are put up regularly, with the latest updates. Not posting enough or posting very irregularly might not get you the desired results from your social media marketing.
You might also want to consider the possibility of hiring someone to manage your Facebook and other social media updates on your behalf.
Posting too much is as big a social media sin as is not posting enough. Do not overwhelm your followers with too many posts a day. About three to four posts daily is usually sufficient.
Using the @ symbol in your Facebook status updates, coupled with the name of a follower will ensure that that person is tagged. The post will then appear on the concerned person’s wall as well, thus leading to more page views.
Don’t always talk about yourself
If every post of yours talks only about yourself and is a sales pitch in disguise, you stand at risk of offending your followers and ultimately being ignored. Make your Facebook page dynamic and interactive. Include interesting and relevant titbits about the industry, facts, repost someone else’s interesting post, or add a quote from a famous personality in your updates.
Reply to comments
The importance of being interactive on your Facebook page cannot be stressed enough. Ensure that you reply to the comments that followers leave on your posts – positive or negative. Make your followers feel like part of a community, and do not ignore whatever they have to say.
Giveaways and contests
Giveaways and contests are a great way to increase your Facebook following, to get noticed, and to expand your reach. Do them off and on. Include a condition for the participants to post about the giveaway or contest on their Facebook pages, and see your following increase manifold!
Do not follow a large number of people in the hope that they will follow you, too. That amounts to spamming. Add a few followers every day, and only those you are genuinely interested in. Do not post messages on the walls of random people.
Don’t ignore competition
Be Facebook friends with other people in the industry; be in touch with what they are doing. Do not be afraid to follow people who share your interests and passions. This is a great way to network.
Don’t keep suggesting your page
Repeatedly suggesting your page to friends will only earn you their ire. Though this can be a great networking tool, do not overdo it. You can also, once in a while, link to your professional Facebook page on your personal posts. That way, your friends can choose whether they want to follow your business page or not.
Be crisp and clear
Be crisp, grammatically correct, to-the-point, and clear in your Facebook posts. Do not ramble on unnecessarily. Make your content attractive and engaging.
Have a content plan
Do not post on your Facebook page just for the sake of posting something; work according to a content plan, considering the business objectives that you need to achieve. This will help your posts be more focused and clear, and will be highly effective.