Six tips for effective selling | SupportBiz

Sales and Marketing

Six tips for effective selling

 
Selling is an art. Effective selling takes a lot of understanding, perception, determination and practice. SupportBiz presents six important tips for you to perfect the art of effective selling.

If you are feeling pressurised...

.... you are probably doing something wrong, as far as the process of selling is concerned. If you are struggling to achieve your sales targets at the end of every month, if you are uncomfortable while making the sales pitch to your customers, there is probably something wrong in the process. At this stage, you should stop and reconsider your selling process, and determine the flaws in it. Find out effective solutions to the issues that you divine.

Selling is not supposed to be pressurising; it is supposed to feel comfortable and natural.

Do not answer.....

... questions that are unasked. Do not be so afraid of losing a sales prospect that you yourself raise objections, thinking that the customer might have them, and try to resolve them. Do not attempt to do this. Instead, focus on helping to satisfy the need or solve the issue that the customer is actually facing.

Detach yourself....

.... emotionally, but not professionally. Building good relationships with the customers involves holding meaningful conversations with them and offering them the kind of value that they need. Do not get more than necessarily emotionally involved in the conversation with the customer, but keep yourself detached. Involve the professional side of yourself completely in the conversation, though. Do not let your emotions dictate your behaviour during a conversation with a customer.

Do not be disheartened....

... by one negative conversation. Do not let one dissatisfied customer or one sales pitch gone wrong make you conclude that there is something wrong with you. Do not let it influence your conversations with other customers, too. Instead, focus on delivering the best value to your customers and helping them in the best way possible.

When in doubt....

... do what a salesman would not do. Salesman-like behaviour and speech sometimes creates distrust and displeasure in the minds of customers. In such cases, it is advisable to stop being a salesman, and follow the natural course of the conversation. Stop ‘selling’ and try to figure out how you can genuinely help such customers.

Respect....

... the customer, always. Even if a customer is utterly clueless about what he/she wants, or is rude or unpleasant, do not lose your cool. Always protect the self-esteem of the customer, and be willing to consider his/her likes and dislikes. Try to guide the customer if his/her preferences do not seem to suit his/her needs, but do not try to over-ride the customer.