In the changing global economic scenario, Micro, Small & Medium Enterprises have thrown up various opportunities and challenges to the MSMEs in India. While on the one hand, many opportunities are opened up for this sector to enhance productivity and look for new markets at national and international level, it has also, on the other hand, put an obligation to upgrade their competencies to meet the competition as new products are launched at an astonishing pace and are available worldwide in short time.
In the present competitive age, Marketing is one of the weakest areas wherein MSMEs face major problems. There is a need to provide space for the small enterprises to grow into medium scale enterprises, for that is how they will be able to adopt better and higher levels of technology and remain competitive in a fast globalizing world. The Micro, Small and Medium Enterprises Development (MSMED) Act, 2006 addresses several issues relating to credit, marketing and technology upgradation.
The objectives of the government’s scheme include enhancing marketing capabilities & competitiveness of the MSMEs, updating MSMEs about the prevalent market scenario and its impact on their activities and facilitating the formation of consortia of MSMEs for marketing of their products and services.
Under the Scheme, it is proposed to provide marketing support to Micro, Small & Medium Enterprises through National Small Industries Corporation (NSIC) and enhance competitiveness and
marketability of their products, through organizing International Technology Exhibitions in Foreign Countries by NSIC and
participation in International Exhibitions/Trade Fairs. These exhibitions may be organised in consultation with the concerned stakeholders and industry associations etc.
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