In an exclusive interview with Deepak Singh Rahangdale, Co-Founder, Easemysell.com, SupportBiz finds out the potential of this new online platform and the value that it brings to online classified users.
How is the online classified market evolving in India?
The online classified market is an important tool that can help in enhancing any small business. The evolution of online advertising has resulted in matured businesses, and has proved to be a great source of alternative revenue. New business ventures are, nowadays, finding online advertising the easiest and cheapest medium of reaching their target audience. Spending on online classifieds is going to be the next big thing in the internet world.
What are the trends are you witnessing with regards to user behaviour on the online space?
Online users today are more educated and ready to test new things which, in turn, help firms come up with innovative products. The online media is proving to be an emerging platform to attract customers.
What are the challenges you foresee for a new entrant in this space?
The major challenge for a new entrant is to sustain in this market, where users have various options.
Having a poor understanding of the market also becomes a big hindrance for several firms entering this space, as many fail to study the trends emerging in the market. The online marketplace is changing day by day. Hence, new entrants need to keep the vitality of online media in mind.
What are your key attractions in the online classifieds domain?
The major attraction that we offer is ease in the usage of the website. Product listing is completely free on our portal. Our website is very user-friendly and clutter-free.
Also, our website accepts international currencies, apart from INR. Our back-end team also sees to it that the products posted are genuine, in order to avoid fraudulent activities.
What is the impact you have created through EaseMySell.com?
Our customers are sellers. We have created this platform for sellers to make selling easy. We let sellers sell their digital as well physical products online. They use EaseMySell.com for selling digital products like reports, documents, codes, songs, tutorials and even physical products like mobile phones and other electronic goods. We even listed and sold Essel World new year party tickets on our portal last year.
How many registrations do you have so far?
We have received an immense response to Easemysell.com. Currently, we have around 1000 registered sellers.
What is the revenue model you have adopted?
We are targeting a seller-driven market. Through EaseMysell.com, one can sell anything and the buyer can make payment online for the product he is buying. Setting up a shop page is free. We just charge for the product sold.
What is your roadmap for next-level growth?
Our next step would be to study the ongoing trends and determine which ones gain speed in the coming year. This will give us a fair idea of our next move. We want more and more traffic on our website, which will benefit the sellers. Our major aim will always remain to make selling easy.
We have recently introduced online invoices for our users. For any product which is sold offline, the seller can create an invoice online on www.easemysell.com and can receive payment from the buyer. Our next roll-out will be enabling sellers to create their own multiple-product page.
What are your targets for turnover and revenues?
In the next financial year, we are looking at a turnover of Rs. 20 crore. Our target is to reach maximum number of sellers by December 2013. We are targeting 15,000 unique sellers on our portal.