Khadi and Village Industries Commission (KVIC) has been assisting KVI Institutions to participate in exhibitions to provide markets for their products as well as promote khadi abroad. KVIC has applied in World Intellectual Property Organization (WIPO) for Khadi’s registration as a Brand name for various Khadi & Village Industries products. Under this, Khadi will be registered as a brand under WIPO to promote KVI products worldwide and it wil aid marketing of KVI products online domestically and internationally.
Minister of State, Micro, Small and Medium Enterprises, Giriraj Singh made a statement with regard to this in Rajya Sabha yesterday. He further tweeted “Boom in Khadi production ,sales & employment ..momentum is back & it's a big achievement for @minmsme”
Khadi spinning is mostly a subsidiary activity which is performed by Khadi artisans in their spare time. It is noticed that Khadi weavers are able to earn wages comparable to daily wages if they work for 8 hours.
MDA is allowed a 20% on cost of production of Khadi (Cotton, Silk, and Woolen) and Polyvastra to the extent of production target approved by the Standing Finance Committee (SFC) of KVIC for the year.
As per MDA Guidelines, 25% of total MDA amount is passed on to the spinners and weavers in the form of incentive or ‘bonus’ through their bank or post office accounts, in addition to their normal earnings. It is observed that the amount works out to be 15% of the average earning of the artisans. Hence, it is not feasible to link release of MDA with minimum daily wages. Further, KVIC has advised Khadi Institutions to adopt market oriented pricing so as to increase the earning opportunities of the artisans.