Chennai, January 9: Social media consultants and cloud service providers present at the Tamil Nadu MSME Summit organised by the Confederation of Indian Industry (CII) urged small and medium enterprises to explore the plethora of cost-effective opportunities that cloud services offers for small businesses.
Small businesses can fight their perennial capital expenditure issues if they can identify their opportunity in online media to advertise themselves and set up an engagement with their customers on the web, The Hindu reports.
Based on the findings of its project to identify the SME challenges in having a sustained online presence, Microsoft said the cost-effective cloud services are still untapped by the sector. According to Narayanan S. Srinivasan, Partner Channel Development Manager at Microsoft, SMEs can reduce their computer administration costs by a third if moved to cloud-based delivery. Giving an example of Lync, a video-conferencing facility from Microsoft similar to Skype, he said most small businesses do not buy such products or services because they are not aware of their utility.
Sorav Jain, a digital marketing consultant who heads the online marketing firm EchoVME, said SMEs should also look at building their brand on the web. Citing the example of apparel company Kay Fashions which has around 93,000 women fans on Facebook as result of its focused social media promotions to attract women buyers, Sorav said small companies can potentially reach their target audience with the right online activities.