SMBs are estimated to have spent nearly $45 million in 2012 on Network Security Appliances including Unified Threat Management (UTM), network firewalls and VPN solutions.
While researching for soon to be published “2013 India Network Security Appliance Market Landscape” study, AMI-Partners found out that, Indian SMBs are major contributors in the country’s network security market spending. The demand for IT security is the major growth driver in the network security market for India SMBs. Moreover, emerging wireless LAN-based technologies such as 3G, wimax, and Wi-Fi hotspots enhance the need for securing the data residing on these networks.
“The increase in usage of various forms of broadband facilitating greater usage of business traffic through web and mobile services has augmented the need for network security among India SMBs.” noted Somnath Das, manager-Research at AMI. “It is also important to mention that larger SMBs are now transmitting more critical applications over their networks for greater availability throughout their organization,” Das continued.
Another key trend is the shift towards convergence; this has led to strong adoption of network security solutions and has also enhanced the security appliances market.
AMI has done extensive research on Unified Threat Management (UTM). By adopting UTM, a typical SMB can obtain enterprise level network protection and rapidly adapt itself to reduce the adverse effects of newly-evolving threats emanating from sources such as Web 2.0, VoIP, streaming media, IM, P2P, etc. Furthermore, UTM enjoys a much lower TCO and is a more affordable approach for SMBs.
Currently, India SMBs contribute nearly one-third of the UTM market revenue of all India businesses.
AMI’s study also revealed that India SMBs are likely to be more attracted by a versatile and multi-functional “all-in-one-box” type of security application including features such as end-point security, secure web and mail gateway.
AMIs’ study provided critical insights into vendor activities focused on India SMBs within the network security appliance space. Almost all vendors are competing to reach this lucrative market segment through innovative offerings, introducing combinations of models with multiple features, and lower prices. The market has also witnessed the emergence of local players offering products at par with global standards. These vendors have built their strength in the SMB space through strong research and development and continuous market innovations.