New Delhi: Google on Friday launched ‘Google My Business’ app that would help Indian small and medium businesses (SMBs) to reach out more business and enter the digital world.
Google said the new product, designed to work across both desktop and mobile devices (tablets and smart phones), will help SMBs to create and update their business info on Google Search, Maps and Google+ from one place for free.
‘Google My Business’ makes it easier for business to create their online presence even when they don’t have a website and manage it from their smartphones, making it easier for customers to get in touch with local businesses when they search for them online, Google said.
“India is strategic market for Google and we are committed to invest in solutions that cater to the needs of SMBs in India,” Google Head of Small and Medium Business Sales Suryanarayana Kodukulla told reporters here.
He said, “Globally over 2 million businesses use Google’s advertising platform to find potential buyers on internet. We have very ambitious plan of bringing down the barriers that inhibits SMBs in India from embracing the internet.” Stating that Google is also investing in extending deeper support services through a local partner network and local language call centers, he said that “in addition to this to tackle the challenge of lack of awareness around the benefits of internet we are partnering with CII to help create awareness amongst SMBs to accelerate the adoption of internet”.