Flytxt, the leading Big Data Analytics solution provider for Communication Service Providers (CSPs), announced that the company was presented with the Bronze Stevie Award for the ‘Mobile Marketing Campaign of the Year’ at a gala ceremony for ‘The 11th Annual International Business Awards’ in Paris.
The Nokia handset promotional campaign executed by Flytxt’s mobile ad marketplace, mADmart, in Bangladesh, was adjudged as one of the top three campaigns in this category.
The campaign was designed to create buzz for Nokia’s new handsets among young urban consumers in Bangladesh. mADmart, Flytxt’s ad marketplace, enabled Nokia to reach 500,000 precisely targeted consumers in the niche segment within 2 weeks’ time. Subscriber insights derived from operator data helped in not only identifying potential buyers of new handsets, but also in extending this campaign only to those consumers living near Nokia’s sales outlets, thus, ensuring maximum conversions.
Abhay Doshi, Vice President, Product and Marketing, Flytxt, said, “The campaign is a good example of how operator’s multi-channel inventory and in-depth subscriber insights can be leveraged to deliver better RoI to brands and advertisers. This reinforces our belief in the immense value that operator data can generate if right Analytics and business models are applied.” He further added that, “Consumers also benefit from such analytics-driven campaigns as they receive only relevant offers through their preferred channel.”
Stevie Award winners were selected by more than 250 executives worldwide who participated in the judging process from May through early August. “We congratulate all of the Stevie winners in this year’s IBAs,” said, Michael Gallagher, President and Founder of the Stevie Awards. “The quality of entries we receive improves every year. This year’s judges were rewarded with the opportunity to review more than 3,500 stories of business achievement and innovation from around the world.”