CM urges tourism startups to embrace technology | SupportBiz


CM urges tourism startups to embrace technology

Kerala Chief Minister Oommen Chandy has urged young entrepreneurs in the tourism sector to utilise digital technology in order to enhance tourist influx into the State. He suggested that young people should setup start-ups and virtually expand into overseas markets to attract foreign investment.

Chandy was speaking at the country's first International Conference on Travel Technology (ICTT) in Kovalam, Thiruvananthapuram. The event was organised by the Association of Tourism Trade Organisations, India (ATTOI).

Chandy said that, India, which is ranked 41st in terms of international tourist arrivals has the potential to be a global tourist attraction. "The arrival of a large number of educated youth and qualified professionals, who are the drivers of innovation and growth, is really encouraging. Thanks to the popularization of technology, which is assisting entrepreneurship by providing a platform for their products and services.”

"Technology enables micro-enterprises and individuals to explore overseas markets. The entrepreneurs in the tourism sector in Kerala can now compete with the leading brands and fetch customers from across the world via the implementation of technology.”

Several ministers have commented at the event about how technology can alter the opinions of foreign tourists and influence their decision to travel to India. Minister of State for HRD Shashi Tharoor said, one of the most important uses of the internet for tourism business is the ability to review and response to customer feedback which is increasingly influencing the travellers’ decisions.

State Tourism Minister A P Anil Kumar said that, Kerala has utilised the internet to promote tourism for a long time now and technology adoption has not just complemented the promotional activities, but has helped reduce expenditure too.

State's Tourism Secretary Suman Billa made a presentation on Kerala Tourism's initiatives in IT over the past few years.

The event has also revealed some milestones achieved by the State including 8.5 million visitors annually for the official Kerala Tourism website which also became the highest ranked web page on Google beating the likes of Taj Mahal; more than 3 lakh likes on the official Facebook page in the past three months and over 25,000 visitors to the Ayurveda blog in just three months.