The campaign seeks to encourage buyers to use IndiaMART.com as a platform for all their business requirements. It is currently displayed online on popular websites along with social media platforms.
The drive will remain active throughout March this year and highlights of the campaign are the two films that feature distressed businessmen who are looking for input material at the right price for their production. Their problems are solved in no time when they decide to go to IndiaMART.com.
The video stresses on the fact that an SME can set up his entire business at IndiaMART.com with minimum investment of time and money. This has been a reality for many a small businesses who have been a part of IndiaMART.com. Owing to the video's growing popularity, IndiaMART.com touched the phenomenal figure of 1 million unique visitors in a month.
On the campaign, Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, "This is our attempt at lending voice to our brand that has helped not only generate but build businesses for small and medium enterprises. Our campaign 'Business Comes Together at IndiaMART' is an interpretation of our buyers marketplace model which has attracted buyers from all over the globe. This is our way of reaching out to buyers for whom finding business partners remain a cause of concern, especially with restrictive budget and heavy investment of time. We want them to know that all their problems will be eliminated once they step into IndiaMART.com."
IndiaMART.com released two of its campaign videos on Facebook and YouTube which garnered positive response.