Studies have proved that blog and Facebook posts with pictures receive more likes and comments as against those without. Similarly, brochures with good photographs attract greater attention than those without.
In order to ensure maximum efficiency of your marketing communication, however, you need to make sure that your business photographs are great. Some small businesses use stock photographs, readily available on the internet for a reasonable membership fee, for their marketing communication. However, you can convey more through a personalised photograph taken by yourself than one taken from stock.
You can assign the task of taking business photographs to a marketing agency, but many small firms might not be able to fit this into their budget.
SupportBiz lists seven tips for you to take great pictures to boost the effectiveness of their marketing communication.
1. Buy a good camera.
Do not hesitate to spend money on a good camera, which will give you high-quality, sharp pictures with bright colours. Consider it as an investment, which will ultimately help boost your sales and profitability, rather than as an unnecessary expenditure.
Ensure that you spend enough time researching the various kinds of cameras available in the market, and choose the one that is best suited to your requirements.
Read the manual that accompanies the camera thoroughly, and learn how to take high-resolution pictures of various aspects related to your business under different circumstances.
2. Keep your camera handy.
There is no point in buying a camera if you do not use it at all. Keep taking pictures of your employees, office, products/services and the happenings at your workplace. Ensure that you use these pictures in your marketing communication as and when possible. Behind-the-scene pictures of workspaces are especially popular among customers.
Whenever you attend a press briefing, conference, fundraiser, meeting or any such event, ensure that you keep your camera handy.
3. Be natural.
Natural, candid photographs garner more eyeballs as compared to posed ones. Hence, avoid the latter as far as possible.
Use natural light as much as you can while taking pictures. The results of this are usually good. Whenever possible, shoot in outdoor locations or places where there is a lot of natural light streaming in.
4. Do not clutter.
Photographs that are cluttered, that have too much happening at the same time, tend to confuse customers. As a result, the effectiveness of such photographs is extremely low.
Avoid taking such pictures. Have a single, clear point of focus in the photographs that you take.
5. Tell a story.
Take photographs that tell a story, that communicate a depth of meaning. Instead of simple pictures of your products/services or your office, your photographs should convey action, of something happening.
Such pictures grab the attention of audiences immediately.
6. Take a few head shots.
It is a good idea to keep a few head shots of the key people in your organisation ready.
These could come in handy for use on your social media platforms or for press briefings.
7. Use minimal editing.
You could use editing to improve the quality and effectiveness of your photographs, especially while you are a beginner. However, ensure that you do not overdo the editing, which will result in your pictures looking highly artificial.
There are several good editing programs available on the internet, which you can download for free onto your computer.