New Delhi: Ministry of Tourism has finalized fresh guidelines to promote and market its medical tourism, sufficiently incentivising tour operators and market facilitators to cash in on its hidden potential that hitherto stays untapped and unexplored, according to Parvez Dewan, Secretary, Ministry of Tourism.
Inaugurating a day long Medical & Wellness Tourism Summit-2014, organized by PHD Chamber of Commerce and Industry here on Monday, Dewan added that the incentives finalized three days ago would also be extended to NGOs for promotion of eco tourism in case they convert themselves in to tour operators and seek proper registration with the government.
The incentives, to be notified shortly for public consumption are likely to comprise part reimbursement of expenses, undertaken by tour operators and market facilitators to propagate medical tourism in India and overseas, indicated the Secretary, Tourism without elaborating much on it.
In addition, Dewan also hinted that a cheque amounting of Rs.2 lakh could be given to market facilitators, undertaking travels to take part in symposia, seminar, trade fairs and other such activities beyond Indian boarders for promotion of Indian medical tourism.
Likewise, there could be other such facilities that the Ministry would extend for undertaking the proposed job to advance medical tourism to economies of scale, especially those thats patient seek medical treatment in India because of its low cost and high quality.
Speaking on the occasion. Nilanjan Sanyal, Secretary, Department of AYUSH, Ministry of Health and Family Welfare informed that the government would ensure that traditional medicines, manufactured in India under trademark of Ayurveda, Unani and the like would have to conform to the prescriptions, provided under the World Health Organization (WHO) in recent times.
Those manufacturers that are found non-compliant on them would be liable to punishment and attract penalties as provided from time to time, he added also informing that even the emerging brands in the hospitality and super critical medical facilities sector would be integrating the traditional services in their existing infrastructure to provide for best available medical facilities to promote medical tourism in India.
In his welcome remarks, Sharad Jaipuria, President, PHD Chamber emphasized the need for further promoting medical tourism in India with a multi-pronged strategy and asked the government to do its best so that the needed remedy is found to serve the intended purpose.