Is it time for a new business logo? | SupportBiz

Managing Growth

Is it time for a new business logo?

A logo is that part of your marketing communication which speaks a lot about your business. It is a representative of your firm, your philosophy, and your products/services. It is, hence, crucial that your business logo be chosen with great care and caution.

It is quite possible that a business might need a change in logo over the course of its lifetime. With the passage of time, as the business evolves, its logo might become outdated and might not be an ideal representative of the firm, necessitating an overhaul.

SupportBiz lists some warning signs that indicate the need for a new business logo.

1.     Lack of a professional touch

Many small businesses adopt a logo prepared by them or a friend or family member, on a whim. In such cases, it is quite possible that the logo lacks a professional touch.

Over the course of time, as the business expands in scope, enters new geographical segments and target markets, new products/services are introduced, there might arise the need for a more professional logo. It might be time to call in the services of a marketing agency, which can help the firm design such a logo.

2.     Not matching up to competitors

In today’s age of tough competition, businesses need to constantly monitor their competitors and frame or modify their own strategies accordingly. The same goes for the business logo as well.

If you feel that your business logo does not measure up to that of your competitors, it might be time for a change. If your business logo is not attractive enough, as compared to your competition, you might need to call in a professional to address the issue.

3.     Imperfect representation of current business situation

Businesses evolve over time, expanding in terms of reach, products/services and outlook. A start-up can go on to become something else entirely with the passage of time. Hence, it is quite possible that a logo that was created for a business, say, 10 years ago might not be an ideal representative of its current situation.

If you feel that your business is in a similar situation, it might be time to get your logo changed.

4.      Lack of simplicity

Most businesses today prefer simple logos which are impactful, yet easy to understand. Complex logos using a number of colours are fast going out of fashion in the business world.

If you think that your business logo is too complex, you should consider getting it changed to something simple, using not more than two colours at the maximum.

5.     Lack of suitability for modern media

Over time, the way businesses reach out to their target customers has changed. Where businesses earlier used to prefer brochures and TV and radio advertisements to market their products/services, social media and internet marketing are fast becoming preferred choices now. Hence, it is crucial that your business logo be suitable to these modern marketing media.

If your business has been in operation for quite some time, it is possible that your logo needs to be tweaked or changed, in order to suit modern platforms of marketing better.