'India Utsav' is an initiative by Impact to bridge the emotional and physical gap between an Indian and his/her home country, India," Impact Marketing Services said in a statement.
The event is aimed at providing complete family entertainment and giving the Londoners an opportunity to buy traditional Indian goods like handicraft, jewellery, saris, bangles, garments and pickles.
It will also have a food court serving Indian cuisines, a puppet show, mehendi application, and an exhibition showcasing the best of Indian properties, medical facilities and educational options among others.
Rajesh Menon, Managing Director, Impact, said that the event is aimed at providing rewarding opportunities for participants as well as visitors.
Entrance to the exhibition will be free. However, there will be charges for attending evening shows like music and dance performances.
"We will bring popular artists from Bollywood for the evening shows. They will include music, theatre and dance performances. These shows will be ticketed, but the amount will be such that it will suit every budget," said Sanjeev De, Director, Impact.
De said that his company has decided to organise the event on its own after executing high-profile international events for clients.
"After having successfully executed international events for our clients, we decided to work backwards this time and launch an event of our own, an event or a brand property that becomes synonymous with Impact," De said.
"It is an organic growth for us. We have always wanted to fill in this gap that we know exists between an NRI and India. It is, in fact, a matter of pride that we can do something like this," he stated.