This can be gauged from the fact that De Beers, has now issued guidelines to its 81 clients, mainly from India, on how to deal with the increase in lab grown diamonds in the market.
A statement last month from the company’s CEO underlines the serious trust deficit that Surat miht have bought on itself. The CEO Philippe Mellier said, “"A consumer's desire for diamonds is the only source of value for the industry. And that desire is underpinned by confidence. Passing off a synthetic as a natural diamond threatens consumers' confidence in diamonds and is at best unethical and at worst fraudulent.”
In their initiative to root out the menace, De Beers has even agreed to rent out specialised machines to detect synthetic diamonds in consignments.
To this end, the Gems and Jewellery Export Promotion Council (GJEPC) and Gemelogical Institute of India inaugurated the Diamond Detection and Resource Centre (DDRC) to detect synthetic diamonds
"The DDRC is part of the rapid action taken by the council and GII to solve the anxiety felt by the trade regarding reports and certain incidences of undisclosed mixing of lab-grown diamonds into the natural diamond parcels," GJEPC chairman Vipul Shah told TOI.