Lack of brand building is hampering the growth of the engineering products industry in Govindpura, Madhya Pradesh. The industrialists do not have sufficient opportunities to promote the industry in the market.
Marketing is one of the most important functions of business, which can make or break a firm. Good marketing can work wonders for a business, while inefficiently done marketing can spell doom for it. That said, in spite of you putting forth your best efforts at marketing, your marketers might not be looked at kindly by people.
The wood products industry in India is a vertical which is on the threshold of a change and the unfurling of several opportunities. Industry veteran Dr. BBL Madhukar, Secretary General of BRICS Chamber of Commerce and Industry, highlighted some significant trends influencing the wooden industry.
The black pottery industry in Nizamabad, Uttar Pradesh, has helped considerably in the growth of the state. It is one of the fastest growing industries in Uttar Pradesh, contributing significantly to the state's revenue, according to local manufacturers.
The lack of knowledge among rice processors in Karnal, Haryana, is bringing losses to the industry. Even the state government is not helping the industrialists learn techniques to improve yield and quality of rice grains, according to industry veterans.
The chikki manufacturing industry in Lonavala, Pune, is growing and supplying products to the entire country, according to industry veterans. However, the industry faces the threat of duplication of its products.
The optical lens manufacturing industry in West Bengal’s Munshirhat town is deprived of even basic facilities. Manufacturers in the industry have to work in filthy and unhygienic conditions. Industry veterans blame the state government for its miserable condition.
Despite manufacturing a number of products, the cotton seed industry at in Maharashtra’s Amravati district has failed to make its mark in international markets.
Industrialists in the at brassware-producing units in West Bengal’s Nadia district are demanding financial support from the state government, to enable them to enter international markets.
Market research helps a firm get information about the likes and dislikes of its customers, its competitors and a lot of other aspects of significance. The frequency at which market research is conducted varies from one firm to another. However, these are the times when business organisations usually resort to market research.