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Marketing is one of the most important functions of business, which can make or break a firm. Good marketing can work wonders for a business, while inefficiently done marketing can spell doom for it. That said, in spite of you putting forth your best efforts at marketing, your marketers might not be looked at kindly by people.

The black pottery industry in Nizamabad, Uttar Pradesh, has helped considerably in the growth of the state. It is one of the fastest growing industries in Uttar Pradesh, contributing significantly to the state's revenue, according to local manufacturers.

The chikki manufacturing industry in Lonavala, Pune, is growing and supplying products to the entire country, according to industry veterans. However, the industry faces the threat of duplication of its products.

Despite manufacturing a number of products, the cotton seed industry at in Maharashtra’s Amravati district has failed to make its mark in international markets.

Market research helps a firm get information about the likes and dislikes of its customers, its competitors and a lot of other aspects of significance. The frequency at which market research is conducted varies from one firm to another. However, these are the times when business organisations usually resort to market research.